Note... This site is deliberately minimal, weird, goofy, and probably won't work on a mobile device. Design choices, branding, and making bad decisions are part of being an optimizer!

A long time ago... In an office, somewhere far, probably not that far away...

Someone decided to start a website project and didn't really know what they were doing.

A few years later and they had a moderately successful website and they knew a lot more.

But things like technical debt crept in and made it hard to progress or do things on their website.

  • Wasting hours trying to add a simple button.
  • Hitting their head against a wall because the site's still failing core web vitals.
  • Hitting an SEO plateau, or worse, getting smashed by another update.

The reality is that is most solopreneurs situation, and even the really successful hit a point where not doing things right in the beginning will catch-up.

That's even more true if your project cares about Google traffic. Which clearly this website does not! Liberate the web!

Technology improves, plugins build up, Google keeps raising the bar higher than it used to be.

What got you here, won't get you there. It's a good quote.

Not focusing on actual optimization means what worked to start with stops working, at some point.

Do I really need to convince you that optimization is important?

  • Having a good foundation
  • Improving on that foundation
  • Optimizing content systematically
  • Staying up-to-date with where the web is going
  • Improving conversion rates
  • Learning a bit about code and web servers
  • Running SEO tests

None of these things are particularly wild. It's just that most people aren't actually doing that.

And it will catch up with you like a Mandalorian bounty hunter!

Join the optimizers

So what do you get for joining?

  • One-on-one access with an SEO that's generated millions of dollars in revenue with real optimization!
  • Instant access to new SEO test data & training courses
  • Bi-weekly newsletter keeping you updated on what's new in web development & SEO
  • Members-only mastermind. We're cool dudes!
  • And whatever else we all come up with along the way!

If this sounds like the community for you? Come join for $47/mo and cancel any time you like.

Become an optimizer